Edit

Read through your work with a critical eye, checking each of these elements:

• Will the audience care about this message?
• Is the call to action up front?
• Are the main points ordered logically?
• Is the subject line clear and interesting?
• Can you cut out unnecessary words or phrases?
• Can you replace a complex word with a simpler one?
• Are there any mistakes in the grammar, punctuation or spelling?
• Have you repeated any information unnecessarily?