Read through your work with a critical eye, checking each of these elements:

  • Will the audience care about this message?
  • Is the call to action up front?
  • Are the main points ordered logically?
  • Is the subject line clear and interesting?
  • Can you cut out unnecessary words or phrases?
  • Can you replace a complex word with a simpler one?
  • Are there any mistakes in the grammar, punctuation or spelling?
  • Have you repeated any information unnecessarily?
!One in seven students think our communications are too long.
Less than five per cent think they are too short