To maximise the effectiveness of your message, work through the Writing Check-list (pdf, 272kb).
Planning | - Do I know who my target audience is?
- Have I chosen the best method to communicate with them?
- Is there a clear, single purpose to my message?
- Have I thought about the benefits to my audience?
- Will the audience know what I want them to do or understand?
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Draft | - Is my subject line engaging and descriptive?
- Is my message logically structured with the important information at the top?
- Have I told the reader everything they need to know?
- Have I told them how to find more information?
- Have I used clear and simple language?
- Is my message positive and encouraging?
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Edit | - Have I reviewed my writing using the 'Writing Toolkit'?
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Review | - Have I tested my message or asked for feedback?
- Have I rewritten my message if necessary?
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Proofread | - Has my message been thoroughly proofread?
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Design and layout | |