Dr Tiffany Winchester

Position: Learning Designer

Location: U204, Level 2 (Top Floor), Albert Coates Complex, Mt Helen

Phone: (03) 5327 9296

Email: t.winchester@federation.edu.au

Qualifications:

  • PhD (Deakin University, Australia) 2015
  • Master of Science (Kingston University, UK) 2006
  • Post Graduate Certificate in Teaching and Learning (Keele University, UK) 2010
  • Bachelor of Business Administration (University of the Fraser Valley, Canada) 1999

Biography

Tiffany is an innovative transnational learning design specialist, educator, and marketer with extensive experience in higher education. She is highly skilled in situations that require engagement and leadership across both face-to-face and online environments, including working with international, diverse cross-functional teams. She brings with her over a decade of world-class learning experiences in Australia and Europe and is a thought leader for innovative instructional design.

In her roles as an educator and learning designer she implements novel learning experiences and learning solutions for students by identifying needs and learning styles to create fun, interactive, adaptive, and informative online/blended learning environments. Tiffany has extensive experience in designing and creating learning products across a variety of delivery modes (online, blended, flipped, hybrid, and face-to-face units) using engaging, relevant, pedagogically grounded, and current materials.

Publications

Refereed Publications

  • Winchester, T.M, Hall, J & Binney, W. (2016) Conceptualising Usage in Voting Behaviour for Political Marketing: An Application of Consumer Behaviour Journal of Political Marketing
  • Winchester, T.M, Hall, J & Binney, W. (2016) How Usage Influences Young Adult Voting Decision-Making: An SEM Analysis Journal of Nonprofit & Public Sector Marketing, 28, 1,40-65
  • Winchester, T.M, Hall, J & Binney, W. (2015) Evaluating Young Adult Voter Decision-Making Involvement within a Compulsory Political System Qualitative Marketing Research, 18,3, 252-277
  • Winchester, T.M, Binney, W. & Hall, J. (2014) Young Adults and Politics Investigating Factors Influencing Voter Decision-Making Journal of Nonprofit & Public Sector Marketing, 26, 3, 226-257
  • Watne, T., Brennan, L. & Winchester, T.M (2014). Consumer Socialization Agency Implications for family decision-making about holidays, Journal of Travel & Tourism Marketing, 31,6, 681-696, DOI: 10.1080/10548408.2014.884966
  • Winchester, T.M., & Winchester, M.K. (2014). A longitudinal investigation of the impact of faculty reflective practices on students' evaluations of teaching, British Journal of Educational Technology, 45, 1, 112-124,DOI 10.1111/bjet.12019
  • Winchester, T.M, Hall, J & Binney, W. (2014) Young Adult Voting Decision-Making: Studying the Effect of Usage from a Consumer Behaviour Perspective Australasian Marketing Journal, 22, 2, 144-154, http://dx.doi.org/10.1016/j.ausmj.2014.01.001
  • Winchester, T.M & Winchester, M.K. (2012) Utilising the Virtual Learning Environment to Encourage Faculty Reflection and Improve the Student Learning Experience in C. Wankel and P. Blessinger (eds.), Increasing Student Engagement and Retention Using Immersive Interfaces Virtual Worlds, Gaming, and Simulation, Volume 3 of the Cutting-edge Technologies in Higher Education, Emerald Group Publishing Limited, Bingley, UK
  • Winchester, M.K., & Winchester, T.M. (2012). If you build it will they come? Exploring the student perspective of weekly student evaluations of teaching, Assessment and Evaluation in Higher Education, 37, 6, 671-682, DOI 10.1080/02602938.2011.563278
  • Winchester, T.M., & Winchester, M.K. (2011). Exploring the impact of faculty reflection on weekly student evaluations of teaching, International Journal for Academic Development, 16, 2, 119-131

Publications in Books

  • Winchester, M.K. & Winchester, T.M. (2020), To the Big Go the Spoils:  Empirical Evidence of the Advantages of Large Players in Global and Local Markets in G.H. Brodowsky (ed.), Handbook on Cross-Cultural Marketing, Edward Elgar
  • Winchester, T.M. (2019) Multiple Case Studies in M.Winchester, P.Ling, L.Stocchi, M.O. Lwin, W. Shin (eds.), Integrated Marketing Communication, Oxford University Press, Melbourne, Australia
  • Winchester, M.K. & Winchester, T.M. Global Marketing (2017) in B. Sharp (ed.), Marketing Theory, Evidence, 2nd edition, Practice, Oxford University Press, Melbourne, Australia
  • Winchester, T.M. (2014) What Politicians can learn from Marketing: Approaching the Low-Involvement Voter – Case Study in Jennifer Lees-Marshment (ed.), Political Marketing: principles and applications, 2nd edition, Routledge
  • Winchester, M.K. & Winchester, T.M. Global Marketing (2013) in B. Sharp (ed.), Marketing Theory, Evidence, Practice, Oxford University Press, Melbourne, Australia

Refereed Conference Publications

  • Winchester, T.M. (2016) Messing with your mind – using gamification in a blended learning consumer behaviour class: Proceedings of ICICTE 2016, Rhodes, Greece
  • Winchester, T.M., Johnstone, B., Treisman, D. & Teh, D. (2016) Born Flipped – Blended Learning Classrooms for an entire business program – A case study analysis: Proceedings of ICICTE 2016, Rhodes, Greece
  • Winchester, T.M & Lees, G. (2015) Segmenting and Targeting in Australia: Are Political Supporters really all that Different?, Australian and New Zealand Marketing Academy Conference Proceedings, Brisbane, Australia
  • Winchester, T.M, Hall, J & Binney, W. (2014) How Usage Influences Stability and Political Party Preference in Young Adult Voter Decision-Making: an SEM Analysis, Academy of Marketing, Bournemouth, United Kingdom
  • Winchester, T.M, Hall, J & Binney, W. (2013) The Influence of Internal and External Factors on Young Adult Voter Decision-Making: an SEM Analysis Australian and New Zealand Marketing Academy Conference Proceedings, Auckland, New Zealand
  • Winchester, T.M, Hall, J & Binney, W. (2012) Youth Voting Decision-Making  Investigating the Impact of Usage from a Consumer Behaviour Perspective, Australian and New Zealand Marketing Academy Conference Proceedings, Adelaide, Australia
  • Watne, T. & Winchester, T.M (2011) How Young Adults influence their Parents Holiday Decisions Australian and New Zealand Marketing Academy Conference Proceedings, Perth, Australia
  • Winchester, M.K., Winchester, T.M., & Alvey, F. (2011). Seeking romance and a once in a life-time experience: Considering attributes that attract honeymooners to destinations Australian and New Zealand Marketing Academy Conference Proceedings, Perth, Australia
  • Winchester, T.M. & Winchester, M.K. (2010) Exploring the Utility of Using a VLE for Weekly Student Evaluations of Teaching Readings in Education and Technology: Proceedings of ICICTE 2010, Corfu, Greece
  • Winchester, M.K. & Winchester, T.M. (2009) Exploring Negativity Bias in Brand Beliefs and Stated Brand Switching Propensity Australian and New Zealand Marketing Academy Conference Proceedings, Melbourne, Australia