Magnuson, Bryce (Dr) - extended research
| Position | Lecturer, Marketing |
|---|---|
| Location | Berwick, Building 901, Room 123 |
| Phone | 5122 8609 |
| b.magnuson@federation.edu.au |
Research
Supervision Interests
- Marketing
- Ethical Clothing
- Social Responsibility
- Re-invigoration of towns after key industry closure
Publications
Reimers, V., Magnuson, B., & Chao, C-W. (2017),"Re-visiting an old topic with a new approach: the case of ethical clothing", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 3, pp. 400 – 418.
Reimers, V., Magnuson, B., & Chao, C-W. (2017), "Happiness, altruism and the Prius effect. How do they influence consumer attitudes towards environmentally responsible clothing?", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 1, pp. 115 – 132.
Reimers, V., Magnuson, B., & Chao, C-W. (2016), “The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?”, Journal of Fashion Marketing and Management, Vol. 20, No. 4, pp 383-399.
Awards and grants
Federation Business School’s Award for Outstanding Commitment by a Sessional Staff member (2017)