Policy and Procedure

All staff are required to familiarise themselves with Policy & Procedure. The Manual provides you with additional support information and is updated regularly.

• Policy & Procedure
• Social Media Manual (pdf, 1mb)

Monthly report

All staff who manage a FedUni social media account are required to submit this report in the first week of each month (reporting on the week prior).  Failure to complete and submit this form as required may result in account closure.

• Monthly report form (pdf. 132kb)

Posting content on social media

To post on social media, please contact the Champion in your area (listed in the social media manual).

If you do not have a Champion in your area please complete the following eForm:

• General content eForm

Click here for an images cheat-sheet if you're unsure of what size and shape your images need to be.

Competitions on social media

If you are running a competition on social media you must have Terms and Conditions which your audience can refer to. The link below will assist you in drafting T and Cs but these must be submitted and approved by FedUni Legal prior to commencing the competition.

• Competition Terms and Conditions (doc.218kb)

Managing issues and moderating content

Make sure you know when and how to respond to concerning content, and when to escalate an issue.

• Response and Escalation process (pdf, 154kb)

Photography and permission forms

You must ensure you have permission to take and publish photographs and/or video. The digital image release forms can be downloaded here, or release booklets are available from the Print Centre - to order submit a 'Speciality job' request.

• Individual digital image release (pdf, 74kb)
• Group digital image release (pdf, 76kb)
• 'You may be photographed' (A4 poster)

New accounts application forms

As outlined in the Social Media Policy, approval to establish a social media account must be granted by the Social Media Committee.

To start this process please submit the New Account Application form.

• New account application eForm

Training

Training videos for all staff

• Using social media at FedUni
• Foundations of social media

Hootsuite training

Videos

• Getting started on Hootsuite
• Posting to multiple channels via Hootsuite
• Managing 'Assigned' issues via Hootsuite

Other material

• Hootsuite FedUni Users - Account List (docx, 23kb)
• Training and update links (pdf, 189kb)

Platform guidelines

• Facebook - Current Student Page guidelines (pdf, 75kb)

Strategy development

• Developing a social media strategy

Before you embark on social media, you need to develop a solid strategy.

Please ensure you have read and understood the Policy and Procedure prior to implementing your strategy.

To assist you in the development please use this presentation:

• Step-by-step - presentation (ppt, 1.5mb)
• Step-by-step - printout (pdf, 848kb) of presentation with notes

Presentation supporting documents and templates:

• Goal Mapping (docx, 18kb)
• Know your Audience (docx, 80kb)
• Create a post (docx, 16kb)

Paid advertising on social media

Would you like to explore social media advertising options?

Please email socialmedia@federation.edu.au to request a time to discuss your advertising needs. If possible please include:

• your area / faculty
• the advertising topic / focus
• the audience you're trying to reach
• when you would like to start and end your advertising