Christina Lee

Program Manager,
Building B
Mt Helen 


View Christina's extended research profile.


Professor Christina Lee joined Federation University Australia in October 2018. Prior to joining Federation as Dean, she was Professor of Marketing, Head of Department and MBA Director at Monash University Malaysia, where she had also served as the Head of School. Christina’s international experience is gained from positions held at the University of Auckland, as well as visiting positions in Pennsylvania State University and Hong Kong University of Science and Technology. She also has commercial marketing research and consulting experience, both from working as an independent consultant in New Zealand as well as with a global market research company in Indonesia and Malaysia.

Christina’s research interest lies in consumer behaviour and marketing, specifically issues relating to sustainable and responsible consumption, decision making, social marketing and services. She has recently become interested in macro-marketing. While her preferred method of inquiry is qualitative, she also collaborates in research that uses experimental designs.


  • PhD - Consumer Behaviour – University of Auckland
  • MCom (Hons) - Marketing– University of Auckland
  • BCom - Marketing– University of Auckland

Professional memberships and associations

  • Australia New Zealand Marketing Academy

Web links