Marketing and Communications
The Marketing and Communications team is committed providing a range of services and activities that facilitate the recruitment of future students to Federation University Australia. Our key objective is to generate applications for all on campus FedUni programs. To do this we engage in a large range of activities that are customised to meet the specific needs of each of our target markets.
Key responsibilities/activities include:
- Targeted recruitment events/expo - including careers expos and Tertiary Information Service (TIS)
- On campus events - including Open Day, Discovery Day, Information Day
- Secondary School activities - Campus tours, School visits, Experience Days, February school camps
- Discover FedUni information sessions
- FedUni publications - online and print Course Guides, Career Booklets, Program Flyers/Leaflets, Year 10 Guide
- External publications - including VTAC and ACIR (Good Uni Guide etc)
- Recruitment support to faculties
- Promotional items (specifically for recruitment activities)
- Liaison with careers advisors networks and secondary schools
- Scholarships (Secondary school based)
- Program advertising
- Marketing campaigns
All student recruitment related marketing should be generated by/or approved by the Marketing and Communications (M&C) team.
Student recruitment marketing may include - but its not limited too: publications (Course Guide, brochures etc); events; information sessions; advertising; online publications; promotional materials; website requests (homepage, future students and events pages).
We will work with you in order to complete your request in a timely manner – to facilitate this we require that you complete the Marketing Request Form – which provides our team with the basic information we require in order to get your request underway.
All requests submitted via the Marketing Request Form must have approval from the appropriate person/s with the Faculty. Financial approval is also required prior to commencement of any requests if there are costs involved.
If you are unsure of your requirements, please contact the Marketing and Communications team for guidance before completing this form.
tel: 5327 9565
Got a great story for us?
Social media is a great way to communicate - with prospective and current students, as well as with Alumni and the wider community.
We use social media at FedUni for the encouraging learning, engagement, connecting and collaborating.
To submit a content request please go to the 'Staff Information' section of federation.edu.au/socialmedia
Want to advertise via Social Media?
Please email firstname.lastname@example.org to request a time to discuss your advertising needs - in the email, please detail:
The area you work in, who you are trying to reach in your advertisement, when you would like to start and end your advertising.
Want to open a social media account?
To submit an new account Application Form please go to the 'Staff Information' section of federation.edu.au/socialmedia
New accounts must not be opened without approval.
Issues or concerns?
Check out the Instruction Manual under the 'Staff Information' section of federation.edu.au/socialmedia
Or email email@example.com
If you see content online that you believe requires urgent attention or action please email, and also call 03 5327 6606.
Would you like training?
On the second Tuesday of each month training is available at Mt Helen during the 'Social Media and Web Development Drop-in session' (12-5pm, IT Lab, Ground Floor, Library)
Alternatively, please email firstname.lastname@example.org to request training.
To discuss faculty-related student recruitment marketing please contact your Faculty Marketing Officer/s.
To discuss overall FedUni marketing please contact our Marketing Leadership Team.
Online Course Guide was a 12 month project that enabled a complete transformation of the program finder system to a market leading online course guide that offers a truly engaging experience for prospective and current students. The new system has a re-designed front end, browsing capabilities, improved functionality and a single master source of program information. As a result of the change in data source, the processes and roles for maintaining program data have changed.
Refer to the Course Finder updates webpage for further information.