Marketing and Communications
The Marketing and Communications team is committed to providing a range of services and activities that facilitate the recruitment of future students to Federation University Australia. Our key objective is:
- To generate awareness of FedUni and our programs with the aim of converting a prospective student from being interested, to becoming an applicant.
To do this, we engage in activities that are customised to meet the specific needs of each of our target markets.
Key responsibilities/activities include:
- Targeted recruitment events/expo - including careers expos and Tertiary Information Service (TIS)
- On campus events - including Open Day, Discovery Day, Experience Day, Information Day
- Secondary school activities - Campus tours, School visits, Experience Days, February school camps
- 'Discover FedUni' information sessions
- Secondary school activities - Campus tours, school visits, Experience Days, VCE Study Skills Days, VCE Guest Lectures
- ConnectEd - secondary school teacher networking and professional development events
- Student Ambassador Program
- FedUni publications - online and print Course Guides, Career Booklets, Program Flyers/Leaflets, Year 10 Guide
- External publications - including VTAC and ACIR (Good Uni Guide etc)
- Recruitment support to faculties
- Promotional items (only for specific student recruitment activities)
- Liaison with careers advisors networks and secondary schools
- Scholarships (Secondary school based)
- Program advertising
- Marketing campaigns
All student recruitment related marketing should be generated by/or approved by the Marketing and Communications (M&C) team.
Student recruitment marketing may include - but is not limited to: publications (Course Guide, brochures etc); events, information sessions, advertising, online publications, promotional materials and website requests (homepage, future students and events pages).
We will work with you in order to complete your request in a timely manner – to facilitate this we require that you complete the Marketing Request Form – which provides our team with the basic information we require in order to get your request underway.
All requests submitted via the Marketing Request Form must have approval from the appropriate person/s with the Faculty. Financial approval is also required prior to commencement of any requests if there are costs involved.
If you’re unsure whether your request is outside of our key objective of generating applications for all on-campus FedUni programs, please visit our FAQs link above.
Please contact the Marketing and Communications team for guidance.
View the Marketing and Communications Staff Contact List.
tel: 5327 9565
Got a great story for us?
Social media is a great way to communicate - with prospective and current students, as well as with alumni and the wider community.
We use social media at FedUni for encouraging learning, engagement, connecting and collaborating.
To submit a content request please go to the 'Staff Information' section of federation.edu.au/socialmedia
Advertise via social media
Please email firstname.lastname@example.org to request a time to discuss your advertising needs - in the email, please detail:
- The event / program you are advertising
- The target audience(s)
- Start and end dates for advertising
- Budget (if known)
Open a social media account
To submit an new account Application Form please go to the 'Staff Information' section of federation.edu.au/socialmedia
New accounts must not be opened without approval.
Issues or concerns
For direction on how to manage issues on social media, please refer to the Social Media Manual under the 'Staff Information' section of federation.edu.au/socialmedia
Or email email@example.com
If you see content online that you believe requires urgent attention or action please email, and also call 03 5327 6606.
Further training and support
Social Media changes all the time, and it can be hard to keep up. If you’re unsure or confused about something please contact the Social Media Coordinator.
Phone 03 5327 6606
Online Course Guide was a 12 month project that enabled a complete transformation of the program finder system to a market leading online course guide that offers a truly engaging experience for prospective and current students. The new system has a re-designed front end, browsing capabilities, improved functionality and a single master source of program information. As a result of the change in data source, the processes and roles for maintaining program data have changed.
Refer to the Course Finder updates webpage for further information.