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Dr. Helen Song

Senior Lecturer, Marketing

Business Group C



Brisbane Campus, Online

Green Motivation in China: Insights from a Large Hybrid Mixture of Ownership and Corporate Governance State-Owned Cashmere Producer

Evidence shows the understanding of green marketing and corporate green decision-making in China...

The impact of political connections on the efficiency of China's renewable energy firms

This study investigates the impact of political connections on firm efficiency as well as its...

Shifting to Green: Insights from a SME Hotel's Green Approach in China

While dealing with environmental matters and issues brought out by the economic boom since 1980s...

The strategic importance of green development in China & China Green Development Strategy

  • Book Chapters

Enviropreneurial marketing in greening corporate activities Evidence from four Chinese green firms

Purpose - The purpose of this study is to explore the enviropreneurial marketing approach used by...

Green Marketing the Chinese Way: Insights From a Medium-Sized High-Tech Daily Chemical Firm

Research on green marketing in China is still underdeveloped. The purpose of this article is to...

Comparison study of consumer perceptions of products made in China: A cross-country investigation

  • Conference Proceedings

Strategies for Marketing Greenness: A case study form an architectural design firm in China

  • Conference Proceedings

Strategies for Marketing Greenness: A case study of an Architectural Design firm in China

This paper is based on a case study conducted in China on green perception and motivation as well...

  • Journals

Re-engineering the course design and delivery of Australian tertiary education programmes: perspectives from Chinese students

This article reports on interview-based research on Chinese students' perceptions of aspects of...

The role of firms in China's green marketing

  • Conference Proceedings

Plagiarism: Academic dishonesty or 'blind spot' of multicultural education

  • Journals