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Federation University Australia was formed following collaboration between the University of Ballarat and Monash University's Gippsland Campus in 2014.

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During an emergency or critical incident please follow us on Facebook


Emergency information
During an emergency or critical incident please follow us on Facebook

Social media guidelines

Know your rights, and responsibilities

The use of social media by University staff and students is encouraged for the purposes of learning, engaging, connecting and collaborating.

Policy and Procedures for the use of social media have been created to assist staff and students to utilise social media in a responsible manner.

You can watch the Using Social Media at FedUni video below (4:00 mins).


Read transcript

Staff information

Get social

At FedUni we encourage the use of social media - for advertising, collaborating, celebrating and chatting.

To ensure best-practice and legal compliance, staff are required to read the Social Media Policy and Social Media Procedure.

The Social Media Manual should be read in conjunction with the Policy and Procedure, as it offers platform specific information, and updated contact lists and forms.

If you have any further queries please email

Policy and Procedure

All staff are required to familiarise themselves with Policy & Procedure. The Manual provides you with additional support information and is updated regularly.

Monthly report

All staff who manage a FedUni social media account are required to submit this report in the first week of each month (reporting on the week prior).  Failure to complete and submit this form as required may result in account closure.

Posting content on social media

To post on social media, please contact the Champion in your area (listed in the social media manual).

If you do not have a Champion in your area please complete the following eForm:

Click here for an images cheat-sheet if you're unsure of what size and shape your images need to be.

Competitions on social media

If you are running a competition on social media you must have Terms and Conditions which your audience can refer to. The link below will assist you in drafting T and Cs but these must be submitted and approved by FedUni Legal prior to commencing the competition.

Managing issues and moderating content

Make sure you know when and how to respond to concerning content, and when to escalate an issue.

Photography and permission forms

You must ensure you have permission to take and publish photographs and/or video. The digital image release forms can be downloaded here, or release booklets are available from the Print Centre - to order submit a 'Speciality job' request.

New accounts application forms

As outlined in the Social Media Policy, approval to establish a social media account must be granted by the Social Media Committee.

To start this process please submit the New Account Application form.


Training videos for all staff
Hootsuite training


Other material

Platform guidelines

Strategy development

Before you embark on social media, you need to develop a solid strategy.

Please ensure you have read and understood the Policy and Procedure prior to implementing your strategy.

To assist you in the development please use this presentation:

Presentation supporting documents and templates:

Paid advertising on social media

Would you like to explore social media advertising options?

Please email to request a time to discuss your advertising needs. If possible please include:

  • your area / faculty
  • the advertising topic / focus
  • the audience you're trying to reach
  • when you would like to start and end your advertising

Got a great story for us?