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The Marketing and Communications team is committed to providing a range of services and activities that facilitate the recruitment of future students to Federation University Australia. Our key objective is:

  • To generate awareness of FedUni and our programs with the aim of converting a prospective student from being interested, to becoming an applicant.

To do this, we engage in activities that are customised to meet the specific needs of each of our target markets.

Key responsibilities/activities include:

  • Targeted recruitment events/expo - including careers expos and Tertiary Information Service (TIS)
  • On campus events - including Open Day, Discovery Day, Experience Day, Information Day
  • Secondary school activities - Campus tours, School visits, Experience Days, February school camps
  • 'Discover FedUni' information sessions
  • Secondary school activities - Campus tours, school visits, Experience Days, VCE Study Skills Days, VCE Guest Lectures
  • ConnectEd - secondary school teacher networking and professional development events
  • Student Ambassador Program
  • FedUni publications - online and print Course Guides, Career Booklets, Program Flyers/Leaflets, Year 10 Guide
  • External publications - including VTAC and ACIR (Good Uni Guide etc)
  • Recruitment support to faculties
  • Promotional items (only for specific student recruitment activities)
  • Liaison with careers advisors networks and secondary schools
  • Scholarships (Secondary school based)
  • Program advertising
  • Marketing campaigns