Federation Business School

James Carino

Position:Sessional Academic,
Phone:0405 120 508


Research interests

Behavioural aspects of sustainability

Consulting and other activities

Marketing and social research


James has an extensive background in business, having worked and consulted for energy utilities, financial services, and other services organisations.  He is a registered psychologist who has focused on applying his skills to the business world.

He spent 12 years as the market research manager for RACV, covering research across their extensive portfolio: insurance, financial services, motoring services, and tourism and hospitality.

He has around 20 years experience in marketing roles, mostly market research and analytics, and around 10 years experience in human resources roles in corporate training, recruitment and selection, and health and safety.

He also has more than 20 years experience in sessional teaching alongside his corporate work in various subject areas shown below, having taught at Federation University, Monash, RMIT, CSU and CQU.

As well as sessional teaching, he now runs a consultancy in marketing and social research, specialising in managing, reviewing and delivering employee and service-related research, which has included clients such as NAB, seek.com.au, Advantedge, Advanced Workforce Strategies, MLC, realestate.com.au, REIV and BSL.

He has a strong interest in sustainability and environmental impact, and has practical training and experience as a sustainability assessor in domestic and business contexts.

He also has experience in mentoring and coaching students and others to perform at their best in work and study.


  • MA(Applied Psychology) University of Melbourne
  • BA (Hons) University of Melbourne
  • Executive Certificate Marketing RMIT

Teaching areas

  • Psychology
  • Consumer and organisational behaviour
  • Sustainability and ethics in business
  • Managerial decision making
  • Leadership
  • Creativity and innovation

Professional memberships and associations

  • Member Australian Psychological Society
  • Member Australian Marketing and Social Research Society
  • Registered Psychologist (AHPRA registration number PSY0001120727)

Web links