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Dr Vaughan Reimers

Senior Lecturer, Marketing

Federation Business School




Gippsland Campus, Online


Dr Vaughan Reimers’ expertise lies in the field of marketing, covering a wide range of areas including retailing, sports marketing, permission email marketing, green marketing, demarketing (eg. smoking cessation) and marketing in the educational sector.

Dr Reimers has an extensive list of publications and research grants. Vaughan’s research expertise is regularly employed by external stakeholders for survey design, to carry out large-scale consumer surveys, and to translate complex academic concepts and content into easily understood language that practitioners can readily implement. He also works closely with the local power industry, conducting research on their behalf.

Vaughan is Senior Lecturer in marketing at Federation University Australia and has worked as a full-time academic at the University and its predecessors for 25 years.

The Effect of Positively Framed and Negatively Framed Messages on Televised Smoking Cessation Advertisement Success: A Systematic Review

Community capacity to envisage a post-mine future: rehabilitation options for Latrobe Valley brown coal mines

Keep up the good work in research universities: An importance-performance analysis

The objective of this study was to measure academics’ perceptions towards three key dimensions of...

Strategic recommendations for new product adoption in the Chinese market

This study extended current understandings of the relationships among domain specific...

Identifying attendance motives for an international league fixture

Purpose: Whilst the impact of motives on sports attendance has received due scholarly attention,...

Testing an International Measure of Public Service Motivation: Is There Really a Bright or Dark Side?

'Public service motivation’ (PSM) is usually reported as a bright force although recent debate...

Happiness, altruism and the Prius effect: How do they influence consumer attitudes towards environmentally responsible clothing?

Purpose: Academic research and consumer polls often report strong consumer support for...

Re-visiting an old topic with a new approach: the case of ethical clothing

Purpose: A recent study by Reimers et al. (2016) suggests that the attitude-behaviour gap, as it...

Permission email marketing and its influence on online shopping

Purpose - While the internet has emerged as a retail force to be reckoned with, its' success is...

The academic conceptualisation of ethical clothing Could it account for the attitude behaviour gap?

Purpose - Despite supposed widespread consumer support for ethical clothing, it still often fails...

International student satisfaction with, and behavioural intentions towards, universities in Victoria

International students make a vital contribution to the Australian economy. Due to their...

A consumer definition of store convenience (finally)

Spatial convenience: bridging the gap between shopping malls and shopping strips

Purpose - Due to rising obesity levels, declining fitness levels, an aging population, and...

The role of convenience in a recreational shopping trip

Purpose - The purpose of this study is to determine the role of convenience in a recreational...

Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?

Global warming, increasing traffic congestion, diminishing resources and declining health levels...

Designing Convenient Retail Centres: What it Entails and why It's Important.

  • Book

How do consumers define retail centre convenience?

Public swimming pools: Who uses them and why

  • Conference Proceedings

Retail centre convenience: Its' influence over consumer patronage behaviour

  • Conference Proceedings

Retail centres: It's time to make them convenient

The role of convenience in the evolution of the mall

  • Conference Proceedings

Retail concentration: A comparison of spatial convenience in shopping strips and shopping centres