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Professor Christina Lee

Dean, Federation Business School

Federation Business School

Section/Portfolio:

School Leadership

Location:

Mt Helen Campus, Online

Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm

The worsening environmental problems demand a shift from the prevailing Dominant Social Paradigm...

Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines

Responding to Drenten and McManus (2016) call on the lack of scholarship on the intersections of...

Prevention focus and prior investment failure in financial decision making

This research demonstrates, across four experiments, that investors behave differently when a...

Regulatory focus and investment advisers' recommending behavior

Purpose: This study examines the effect of a regulatory-focused prime (i.e. a brochure with a...

Sustainable housing development: the legitimacy-seeking perspective

Purpose: Rapid urbanization and the influx of rural residents to urban cities has led to the...

The symbolism of international tourism in national identity

Drawing on symbolic interactionism, this paper explores the nexus between tourism and national...

Macro-demarketing: The Key to Unlocking Unsustainable Production and Consumption Systems?

Drawing on the multi-level perspective of socio-technical change and social practice theory, this...

Social capital and health risk: An integrative review

The impact of health risk behaviours on the social and economic fabric of society is of concern...

University student engagement in learning: Insights from academic fieldtrips in the Malaysian tropical rainforests

Purpose: The purpose of this paper is to explore how university fieldtrips progressively deepen...

The Role of Regulatory Focus and Information in Investment Choice: Some Evidence Using Visual Cues to Frame Regulatory Focus

This study examines the role of regulatory focus and additional information on risk preferences...

Nature as extended-self: Sacred nature relationship and implications for responsible consumption behavior

This study explores alternate ways to conceptualize the relationship between the self and nature....

Modern Malaysian-Based Students Perceive Southeast Asian Jungle Environments as Places of High Risk and Discomfort

While the interaction between people and their environments has long been a focus of...

Place identity and sustainable consumption: implications for social marketing

Place identity is a self-identity dimension related to a physical setting. This study measured...

How does the theory of consumption values contribute to place identity and sustainable consumption?

The importance of consumers' role in sustainable consumption is reflected in the vision of the...

Network externalities and the perception of innovation characteristics: Mobile banking

Purpose – The purpose of this paper is to clarify the relationship between the sub-components...

Leveraging the power of online social networks: A contingency approach

urpose: The purpose of this paper is to examine online community loyalty through an extension of...

Does personality matter in exercise participation?

This research extends previous work by demonstrating how the relationships between social...

How to stop binge drinking and speeding motorists: Effects of relational-interdependent self-construal and self-referencing on attitudes toward social marketing

How can marketers stop speeding motorists and binge drinking? Two experiments show that the...

Cultural values and higher education choices: Chinese families

Research on the marketing of higher education institutions has mainly been concerned about the...

E-Service Quality: An Empirical Investigation

This study examines seven dimensions pertinent to e-service quality using 225 respondents...

The meaning of nature and its implications for individual consumption behavior

  • Journals

Undergraduates' perception on causes, coping and outcomes of academic stress: Its foresight implications to university administration

This study aims to identify the causes, outcomes, and coping strategies of academic stress among...

Understanding students' choice of electives and its implications

The aim of this study is to examine the attributes which influence students' selection of...

Country of origin as a source of sustainable competitive advantage: the case for international higher education institutions in New Zealand

The lucrative higher education market has intensified the competition among higher education...

Neighbourhood identities and household location choice: Estate agents' perspectives

Purpose – Previous research suggests that household location choice is determined by factors,...