Are you still with me? Checking the pulse of your market before it flatlines
Dr Moulik Zaveri, Federation Business School, who brings more than ten years of industry and academic experience in marketing, will facilitate the presentation. Drawing on his expertise in marketing research and services marketing, Dr Zaveri will present to participants effective marketing research techniques that help business formulate effective marketing strategies.
The presentation is targeted at SMEs and SoHos (Small Office/Home Office) businesses. It will delve into topics related to customer expectations, experience, and satisfaction and pre-empting strategies to develop a healthy on-going customer relationship with clients. Participants will:
- Gain a better understanding of marketing research and how to use it to their advantage within SME and SoHo context.
- Learn tools and techniques to measure customer beliefs, attitudes, and behaviour.
- Be able to develop strategies to provide better service/products backed by customer research.
- Appreciate the importance of value-based marketing.