Bachelor of Business (Marketing and Information Technology)
Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media trends.
If you enjoy the corporate world and are interested in how to promote companies too. With our newly structured double major in Marketing and Information Technology - you will develop strong communication, academic and problem solving skills; critical attributes for success in the Accounting and IT sectors. You will learn programming skills to facilitate smooth communication with software developers, and explore web design, systems modelling and user experience.
At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.
CRICOS Code: 097874C
Duration: 3 years* Fast track options apply
Intakes: March, July, November
Annual fees: AUD$25,100
- Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
- Successful completion of Australian Year 12, or overseas equivalent.
- Account manager
- Communications manager
- Systems administrator
- Market researcher
- Marketing manager
- Social media consultant
- Information technology support
- Computer programmer
24 units – 4 each semester
Sample course structure
|Semester One||Semester One||Semester One|
Principles of accounting and finance
Fundamentals of law
|Principles of responsible business|
IT problem solving
Managerial research methods
|Semester Two||Semester Two||Semester Two|
|Principles of economics|
Social media marketing
Introduction to marketing
Understanding the digital revolution
Big data analytics
Analysing the modern business
Creativity and innovation
|Marketing strategy and analysis|
IT strategy and governance
Work Integrated Learning (WIL)