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Bachelor of Business (Marketing and Information Technology)

Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media trends.

If you enjoy the corporate world and are interested in how to promote companies too. With our newly structured double major in Marketing and Information Technology - you will develop strong communication, academic and problem solving skills; critical attributes for success in the Accounting and IT sectors. You will learn programming skills to facilitate smooth communication with software developers, and explore web design, systems modelling and user experience.

At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.

Course overview

CRICOS Code: 097874C

Duration: 3 years* Fast track options apply

Intakes: March, July, November

Annual fees: AUD$25,100

Entry requirements

  • Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
  • Successful completion of Australian Year 12, or overseas equivalent.

Career opportunities

  • Account manager
  • Communications manager
  • Systems administrator
  • Market researcher
  • Marketing manager
  • Social media consultant
  • Information technology support
  • Computer programmer
  • Advertiser

Course structure

24 units – 4 each semester

Sample course structure

Semester OneSemester OneSemester One
Business communication
Principles of accounting and finance
Fundamentals of law
Management principles
Principles of responsible business
IT problem solving
Services marketing
Managerial research methods
Product management
International marketing
Web design 
User experience
Semester TwoSemester TwoSemester Two
Principles of economics
Social media marketing
Introduction to marketing
Understanding the digital revolution
Consumer behaviour
Big data analytics
Analysing the modern business
Creativity and innovation
Marketing strategy and analysis
Marketing communication
IT strategy and governance
Work Integrated Learning (WIL)