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Bachelor of Business (Marketing and Human Resource Management)

Motivate employees. Interview, hire and train people. Help workplaces be happier and more efficient whilst also having the skills to Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze by studying our Bachelor of Business (Marketing and Human Resources Management) double major.

Studying a double major with Federation Business School gives you the option of further specialisation of your degree, making you more employable in the graduate market place.

At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.

Course overview

CRICOS Code: 088668F

Duration: 3 years* Fast track options apply

Intakes: March, July, November

Annual fees: AUD$25,100

Entry requirements

  • Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
  • Successful completion of Australian Year 12, or overseas equivalent.

Career opportunities

  • Human resource management
  • Account manager
  • Business analyst
  • Business owner
  • Project manager
  • Business consultant
  • Management consultant
  • Recruitment officer

Course structure

24 units – 4 each semester

Sample course structure

Semester OneSemester OneSemester One
Business communication
Principles of accounting and finance
Fundamentals of law
Management principles
Staffing organisations
Principles of responsible business
Services marketing
Managerial research methods
Creativity and innovation
Reward and performance management
Product management
Work Integrated Learning (WIL)
Semester TwoSemester TwoSemester Two
Introduction to human resource management
Principles of economics
Social media marketing
Introduction to marketing
Human resource development
Industrial relations
Employment law
Consumer behaviour
Strategic human resource management
International marketing
Marketing strategy and analysis
Marketing communication