Bachelor of Business (Marketing and Human Resource Management)
Motivate employees. Interview, hire and train people. Help workplaces be happier and more efficient whilst also having the skills to Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze by studying our Bachelor of Business (Marketing and Human Resources Management) double major.
Studying a double major with Federation Business School gives you the option of further specialisation of your degree, making you more employable in the graduate market place.
At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.
Course overview
CRICOS Code: 088668F
Duration: 3 years* Fast track options apply
Intakes: March, July, November
Annual fees: AUD$25,100
Entry requirements
- Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
- Successful completion of Australian Year 12, or overseas equivalent.
Career opportunities
- Human resource management
- Account manager
- Business analyst
- Business owner
- Project manager
- Business consultant
- Management consultant
- Recruitment officer
Course structure
24 units – 4 each semester
Sample course structure
| 2019 | 2020 | 2021 |
|---|---|---|
| Semester One | Semester One | Semester One |
|
Business communication Principles of accounting and finance Fundamentals of law Management principles | Staffing organisations Principles of responsible business Services marketing Managerial research methods | Creativity and innovation Reward and performance management Product management Work Integrated Learning (WIL) |
| Semester Two | Semester Two | Semester Two |
| Introduction to human resource management Principles of economics Social media marketing Introduction to marketing | Human resource development Industrial relations Employment law Consumer behaviour | Strategic human resource management International marketing Marketing strategy and analysis Marketing communication |