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Bachelor of Business (Marketing)

Want to make your brand a household name? Create global advertising campaigns? Engage your customers through the latest social media craze?

If you love the corporate world and are interested in how to promote companies, we want you for our Bachelor of Business (Marketing) degree. You'll become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management.

You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well-defined business career path.

With this degree, you'll have many options for your future career. Chances are, it'll be fast-paced, diverse and full of change. Technologies and the internet are constantly changing. It's up to marketers to stay one step ahead of the game

FedUni will assist you to find internships and work placements as part of the mandatory work-integrated learning component of this program.

A double major in Management or Human Resource Management is also available.

Course overview

CRICOS Code: 039582G

Duration: 3 years* Fast track options apply

Intakes: March, July, November

Annual fees: AUD$25,100

Entry requirements

  • Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
  • Successful completion of Australian Year 12, or overseas equivalent.

Career opportunities

  • Business director
  • Business owner
  • Marketing manager
  • Marketing officer
  • Recruitment officer
  • Personnel officer
  • International marketing officer
  • Human resource management
  • Project management

Course structure

24 units – 4 each semester

Sample course structure

Semester OneSemester OneSemester One
Business communication
Principles of accounting and finance
Fundamentals of law
Management principles

Services marketing
Principles of responsible business
Managerial research methods

International marketing
Creativity and innovation
Product management

Semester TwoSemester TwoSemester Two
Introduction to human resource management
Principles of economics
Introduction to marketing
Employment law

Consumer behaviour
Social media marketing

Marketing strategy and analysis
Marketing communication
Work Integrated Learning (WIL)