Bachelor of Business (Marketing)
Want to make your brand a household name? Create global advertising campaigns? Engage your customers through the latest social media craze?
If you love the corporate world and are interested in how to promote companies, we want you for our Bachelor of Business (Marketing) degree. You'll become an expert in marketing for local, online and international audiences, while learning important business skills like accounting, human resource management and management.
You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work and have plenty of choice for electives as well as being able to focus on a well-defined business career path.
With this degree, you'll have many options for your future career. Chances are, it'll be fast-paced, diverse and full of change. Technologies and the internet are constantly changing. It's up to marketers to stay one step ahead of the game
FedUni will assist you to find internships and work placements as part of the mandatory work-integrated learning component of this program.
A double major in Management or Human Resource Management is also available.
CRICOS Code: 039582G
Duration: 3 years* Fast track options apply
Intakes: March, July, November
Annual fees: AUD$25,100
- Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
- Successful completion of Australian Year 12, or overseas equivalent.
- Business director
- Business owner
- Marketing manager
- Marketing officer
- Recruitment officer
- Personnel officer
- International marketing officer
- Human resource management
- Project management
24 units – 4 each semester
Sample course structure
|Semester One||Semester One||Semester One|
Principles of accounting and finance
Fundamentals of law
|Semester Two||Semester Two||Semester Two|
|Introduction to human resource management|
Principles of economics
Introduction to marketing
Marketing strategy and analysis