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Bachelor of Business (Management and Marketing)

Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze whilst also having the ability to coordinate people and resources for the benefit of a company by studying our Bachelor of Business (Management and Marketing).

Studying a double major with Federation Business School gives you the option of further specialisation of your degree, making you more employable in the graduate market place. You may even start your own business.

At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.

Course overview

CRICOS Code: 088670A

Duration: 3 years* Fast track options apply

Intakes: March, July, November

Annual fees: AUD$25,100

Entry requirements

  • Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
  • Successful completion of Australian Year 12, or overseas equivalent.

Career opportunities

  • Business analyst
  • Business owner
  • Digital marketer
  • Social media analyst
  • Business development manager
  • Communications or general manager
  • OHS manager
  • Business consultant
  • Government business enterprises

Course structure

24 units – 4 each semester

Sample course structure

Semester OneSemester OneSemester One
Business communication
Principles of accounting and finance
Fundamentals of law
Management principles
Management skills
Managing people at work
Services marketing
Managerial research methods
Strategic management
Creativity and innovation
Product management
Work Integrated Learning (WIL)
Semester TwoSemester TwoSemester Two
Introduction to human resource management
Principles of economics
Social media marketing
Introduction to marketing
Project management
Consumer behaviour
International marketing
Principles of responsible business
Management of change and organisational development
Designing effective organisations
Marketing strategy and analysis
Marketing communication