Bachelor of Business (Management and Marketing)
Make your brand a household name. Create global advertising campaigns. Engage your customers through the latest social media craze whilst also having the ability to coordinate people and resources for the benefit of a company by studying our Bachelor of Business (Management and Marketing).
Studying a double major with Federation Business School gives you the option of further specialisation of your degree, making you more employable in the graduate market place. You may even start your own business.
At FedUni, we believe in our students having the 'real-life' experience to back up their knowledge. You will undertake a practical placement, internship or project. You'll get first-hand insights into how companies work.
CRICOS Code: 088670A
Duration: 3 years* Fast track options apply
Intakes: March, July, November
Annual fees: AUD$25,100
- Overall IELTS band score of 6.0, with no band less than 6.0 or equivalent.
- Successful completion of Australian Year 12, or overseas equivalent.
- Business analyst
- Business owner
- Digital marketer
- Social media analyst
- Business development manager
- Communications or general manager
- OHS manager
- Business consultant
- Government business enterprises
24 units – 4 each semester
Sample course structure
|Semester One||Semester One||Semester One|
Principles of accounting and finance
Fundamentals of law
Managing people at work
Managerial research methods
Creativity and innovation
Work Integrated Learning (WIL)
|Semester Two||Semester Two||Semester Two|
|Introduction to human resource management|
Principles of economics
Social media marketing
Introduction to marketing
Principles of responsible business
|Management of change and organisational development|
Designing effective organisations
Marketing strategy and analysis