Federation Business School

Dr Vaughan Reimers

Position: Senior Lecturer,
Marketing
Location: Churchill,
5N 126
Phone: 5122 6704
Email:Vaughan.Reimers@federation.edu.au

Qualifications

  • BBusComm
  • BBusComm (Honours)
  • PhD

Biography

Vaughan first began his association with this campus in 1985 as a distance education student undertaking a business degree on a part-time basis. After graduating in 1992 and 'travelling the world' he returned in 1994 to complete his honours degree. This then led to Vaughan being asked to stay on as a marketing lecturer in 1995, something he has done ever since, completing his PhD along the way. He also works closely with the local power industry, conducting research on their behalf.

Supervision

Completed candidate

'International student satisfaction with university services at Victorian universities' by Siti Padlee.

Current candidates

'User perceptions of the effectiveness of demarketing strategies for tobacco smoking' by James Sampson

'How do consumers define socially responsible clothing and how does it influence their purchase decisions?' by Bryce Magnuson.

Grants and awards

  • Small Business Consumers and the Energy Retail Market: 2005 - $23,178
  • An investigation of the preferred leisure experiences sought by Mt Baw Baw's summer visitor market: 2009 - $8000
  • Quashing the myths about squash: A quantitative analysis of consumer attitudes towards the sport: 2010 - $3300
  • Determinants of attendee satisfaction with the Australian Grand Prix: 2011 - $10,000 (Australian Grand Prix Corporation).
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2010 - $7000
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2011 - $23,000
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2012 - $24,000
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2013 - $23,000
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2014-16: $58,000.
  • Determinants of consumer stakeholder satisfaction with the Local Power Industry: 2017-18: $54,000.
  • "Permission email marketing and its influence on online shopping", Asia Pacific Journal of Marketing and Logistics, Vol. 28, No. 2 pp. 308 -322, selected by the journal’s editorial team as a Highly Commended paper in the 2017 Emerald Literati Network Awards for Excellence.

Publications

Reimers, V., Chao, F., & Speechley, K. (forthcoming), “Identifying attendance motives for an international league fixture” Asia Pacific Journal of Marketing and Logistics, Vol. xx, No. x, pp. xxx -xxx.

Reimers, V., Magnuson, B., & Chao, C-W. (2017),"Re-visiting an old topic with a new approach: the case of ethical clothing", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 3, pp. 400 – 418.

Rayner, J., Reimers, V., & Chao, C-W. (forthcoming), "Testing an international measure of public service motivation: Is there really a bright and dark side?", Australian Journal of Public Administration.

Reimers, V., Magnuson, B., & Chao, C-W. (2017), "Happiness, altruism and the Prius effect. How do they influence consumer attitudes towards environmentally responsible clothing?", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 1, pp. 115 – 132.

Reimers, V., Magnuson, B., & Chao, C-W. (2016), “The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?”, Journal of Fashion Marketing and Management, Vol. 20, No. 4, pp 383-399.

Reimers, V., Chao, C-W., Gorman, S. (2016), "Permission email marketing and its influence on online shopping", Asia Pacific Journal of Marketing and Logistics, Vol. 28, No. 2 pp. 308 -322.

Padlee, S., & Reimers, V. (2015), “International student satisfaction with, and behavioural intentions towards, universities in Victoria”, Journal of Marketing for Higher Education, Vol. 25, No. 1, pp. 70–84.

Reimers, V., & Chao, F. (2014), “The role of convenience in a recreational shopping trip”, European Journal of Marketing, Vol. 48, No. 11-12, pp. 2213-2236.

Reimers, V., Clulow, V. (2014), “Intra-centre spatial convenience: Bridging the gap between shopping malls and shopping strips”, International Journal of Retail & Distribution Management, Vol. 42, No. 10, pp. 864-883.

Reimers, V. (2014), “A consumer definition of store convenience (finally)”, International Journal of Retail & Distribution Management, Vol. 42, No. 4, pp. 315-333.

Reimers, V. (2013), “Convenience for the car-borne shopper: Are malls and shopping strips driving shoppers away?”, Transportation Research Part A, Vol. 49, pp. 35-47.

Reimers, V. (2010), Designing convenient retail centres: What it entails and why it’s important, Lambert Academic Publishing, Germany. ISBN 978-3-8383-5709-6

Clulow, V., and Reimers, V. (2009), “How do consumers define retail centre convenience?”, Australasian Marketing Journal, Vol. 17, No. 4, pp 125-132

Reimers, V. and Walters, G. (2009), “Public swimming pools: Who uses them and why”, conference proceedings, ANZMAC conference, http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-470.pdf, Melbourne, Nov-Dec.

Reimers, V. and Clulow, V. (2009), “The role of convenience in the evolution of the mall”, conference proceedings, ANZMAC conference, http://www.duplication.net.au/ANZMAC09/papers/ANZMAC2009-408.pdf, Melbourne, Nov-Dec.

Reimers, V. and Clulow, V. (2009), “Retail centre convenience: Its’ influence over consumer patronage behaviour”, conference proceedings, ANZMAC conference, http://www.duplication.net.au/ANZMAC09 /papers/ANZMAC2009-410.pdf Melbourne, Nov-Dec.

Reimers, V., and Clulow, V. (2009), “Retail centres: It’s time to make them convenient”, International Journal of Retail & Distribution Management, Vol. 37, No. 7, pp 541-62.

Reimers, V., & Clulow, V. (2004), “Retail concentration: A comparison of spatial convenience in shopping strips and shopping centres”, Journal of Retailing and Consumer Services, Vol. 11, No. 4, pp 207-21.