Federation Business School

Dr Vaughan Reimers

Position:Senior Lecturer in Management
Location:Gippsland - 5N 126
Phone:5122 6704
Email:Vaughan.Reimers@federation.edu.au

Qualifications

  • BBusComm
  • BBusComm (Honours)
  • PhD

Biography

Vaughan first began his association with this campus in 1985 as a distance education student undertaking a business degree on a part-time basis. After graduating in 1992 and 'travelling the world' he returned in 1994 to complete his honours degree. This then led to Vaughan being asked to stay on as a marketing lecturer in 1995, something he has done ever since, completing his PhD along the way. He also works closely with the local power industry, conducting research on their behalf.

Supervision

Completed candidate

International student satisfaction with university services at Victorian universities by Siti Padlee. 

Current candidates

User perceptions of the effectiveness of demarketing strategies for tobacco smoking by James Sampson

How do consumers define socially responsible clothing and how does it influence their purchase decisions? by Bryce Magnuson. 

Publications

Reimers, V. (2014), "A consumer definition of store convenience (finally)", International Journal of Retail & Distribution Management, Vol. 42, No. 4, pp. 315-333.

Reimers, V., & Clulow, V. (2014), "Intra-centre spatial convenience: Bridging the gap between shopping malls and shopping strips", International Journal of Retail & Distribution Management, Vol. 42, No. 10, pp. 864-883.

Reimers, V., & Chao, F. (2014), "The role of convenience in a recreational shopping trip", European Journal of Marketing, Vol. 48, No. 11-12, pp. 2213-2236.

Reimers, V. (2014), "A consumer definition of store convenience (finally)", International Journal of Retail & Distribution Management, forthcoming.

Reimers, V. (2013), "Convenience for the car-borne shopper: Are malls and shopping strips driving customers away?", Transportation Research Part A: Policy and Practice, Volume 49, March 2013, pp. 35-47

Reimers, V. (2010), "Designing convenient retail centres: What it entails and why it's important", Lambert Academic Publishing, Germany. ISBN 978-3-8383-5709-6

Clulow, V., and Reimers, V. (2009), "How do consumers define retail centre convenience?",Australasian Marketing Journal, Vol. 17, No. 4, pp. 125-132

Reimers, V. and Walters, G. (2009), "Public swimming pools: Who uses them and why", conference proceedings, ANZMAC conference, Melbourne, Nov-Dec.

Reimers, V. and Clulow, V. (2009), "The role of convenience in the evolution of the mall", conference proceedings, ANZMAC conference, Melbourne, Nov-Dec.

Reimers, V. and Clulow, V. (2009), "Retail centre convenience: Its influence over consumer patronage behaviour", conference proceedings, ANZMAC conference, , Nov-Dec.

Reimers, V., and Clulow, V. (2009), "Retail centres: It's time to make them convenient",International Journal of Retail & Distribution Management, Vol. 37, No. 7, pp. 541-62.

Reimers, V., & Clulow, V. (2004), "Retail concentration: A comparison of spatial convenience in shopping strips and shopping centres", Journal of Retailing and Consumer Services, Vol. 11, No. 4, pp. 207-21.

Reimers, V., & Clulow, V. (2002), "A FUN outing or a FUN-damental oversight: A tenant-mix analysis of shopping strips and shopping centres", International Journal of Customer Relationship Management, Vol. 5, No. 2, pp. 99-115.

Reimers, V., & Clulow, V. (2002), "Retail Fortune: Does it favour the brave or the convenient?",International Journal of Customer Relationship Management, Vol. 5, No. 1, pp. 205-23.

Reimers, V., & Clulow, V. (2002), "What's in store for convenience?", International Journal of Customer Relationship Management, Vol. 4, No. 3, pp. 205-23.

Reimers, V., & Clulow, V. (2002), "One-stop-shopping or Oh-so-sporadic: A convenience analysis of tenant-mixes in shopping strips and shopping centres", International Journal of Customer Relationship Management, Vol. 4, No. 4, pp. 291-99.

Reimers, V., & Clulow, V. (2001D), "Downtown Shopping: Is it worth the time and effort?", Proceedings of the International Conference on Service Management, March, Angers University, France, pp. 363-72.

Reimers, V., & Clulow, V. (2001C), "Retailing and roads: A matter of convenience", Proceedings of the 2nd International Conference on Mechanics of Structures, Materials and Systems, February, University of Wollongong, pp. 211-16.

Reimers, V., & Clulow, V. (2001B), "When it comes to convenience, it's not the consumer who's confused", International Journal of Customer Relationship Management, Vol. 3, No. 4, pp. 333-48.

Reimers, V., & Clulow, V. (2001A), "Retail centre convenience: The saviour of traditional retailing",International Journal of Customer Relationship Management, Vol. 3, No. 3, pp. 241-50.

Reimers, V. and Clulow, V. (2000B), "Shopping and convenience: a model for retail centres", conference proceedings, ANZMAC conference, Griffith University, Nov, pp. 1058-62.

Reimers, V., & Clulow, V. (2000A), "The planned shopping centre: At your service", International Journal of Customer Relationship Management, Vol. 3, No. 2, pp. 189-98.