Federation Business School

Dr Bryce Magnuson

PositionLecturer,
Marketing
LocationBerwick,
Building 901,
Room 123
Phone5122 8609
Emailb.magnuson@federation.edu.au

Research

Supervision Interests

  • Marketing
  • Ethical Clothing
  • Social Responsibility
  • Re-invigoration of towns after key industry closure

Publications

Reimers, V., Magnuson, B., & Chao, C-W. (2017),"Re-visiting an old topic with a new approach: the case of ethical clothing", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 3, pp. 400 – 418.

Reimers, V., Magnuson, B., & Chao, C-W. (2017), "Happiness, altruism and the Prius effect. How do they influence consumer attitudes towards environmentally responsible clothing?", Journal of Fashion Marketing and Management: An International Journal, Vol. 21, No. 1, pp. 115 – 132.

Reimers, V., Magnuson, B., & Chao, C-W. (2016), “The academic conceptualisation of ethical clothing: Could it account for the attitude behaviour gap?”, Journal of Fashion Marketing and Management, Vol. 20, No. 4, pp 383-399.

Awards and grants

Federation Business School’s Award for Outstanding Commitment by a Sessional Staff member (2017)