Federation Business School

Dr Rowan Kennedy

Position: Lecturer,
Location: Churchill,
5N 119
Phone: 5122 6153


  • Doctor of Philosophy - Monash University 2006
  • Postgraduate Diploma of Education and Training - University of Melbourne 2005


Current supervision:

Program of study: (Doctorate by research)

Thesis title: The difference between capabilities and dynamic capabilities.

Supervisors: Matanda, M (Main), Kennedy, R (Associate).

Completed supervision:

Student: Liao, Y.

Program of study: Justice, stress and motivation: impact on direct salespeople's performance. (PHD) 2010.

Supervisors: Mavondo, F (Main), Kennedy, R (Associate).


Journal articles

Willis, M., Kennedy, R.E., 2009, Not quite like a honeymoon: Charting the first 24 months of Sino-foreign educational programs, Australian Universities Review [P], vol 51, issue 1, National Tertiary Education Union, South Melbourne Vic Australia, pp. 48-55.

Willis, M.K., Kennedy, R.E., 2004, An evaluation of how student expectations are formed in a higher education context: the case of Hong Kong, Journal of Marketing for Higher Education, vol 14, issue 1, Best Business Books, New York USA, pp. 1-21.

Conference proceedings

Liao, Y., Mavondo, F.T., Kennedy, R.E., 2008, Organisational justice and salesforce motivation, Proceedings of the Australia and New Zealand Marketing Academy Conference 2008 - Marketing: Shifting the Focus from Mainstream to Offbeat, 1 December 2008 to 3 December 2008, Australia and New Zealand Marketing Academy (ANZMAC), Sydney NSW Australia, pp. 1-8.

Liao, Y., Kennedy, R.E., Mavondo, F.T., 2007, The impact of organisational justice on independent sales peoples' intent to stay, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings, 03 December 2007 to 05 December 2007, Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 266-275.

Kennedy, R., Mavondo, F.T., 2002, Attraction, loyalty and defection among Australian direct sellers, Proceedings of the Australian and New Zealand Marketing Academy conference, 02/12/02 to 04/12/02, Deakin University, Melbourne Vic Australia, pp. 2911-2917.

Kennedy, R., 2001, Salesforce turnover in Australian direct selling organisations, Bridging Marketing Theory and Practice Conference Proceedings, 01/12/2001 to 05/12/2001, Australian and New Zealand Marketing Academy, Auckland NZ, p. 1.

Kennedy, R., Rushdi, M.J., Willis, M.K., 2000, Attractiveness of Australian Education to Foreign Students: An Empircal Study of the Match between Foreign Students Expectations and Experience, ANZMAC (Aust & New Zealand Marketing Academy Conference) 2000 Visionary Marketing for the 21st Centry: Facing the Challenge, Gold Coast QLD 28 Nov-1 December 2000, Griffith University, Gold Coast Qld Australia, pp. 642-647.

Willis, M.K., Kennedy, R., Yeap, V., 2000, Mismatched markets: An Evaluation of whether Overseas Students Expectations are being met during a period of rapid education expansion and internationalisation, The Role of Multinational Enterprises in the New Millennium: Proceedings of the 2000 Annual Conference of ANZIBA, Auckland NZ 12-14 October 2000, Universities of Auckland and Waikato, Auckland NZ, pp. 635-650.

Kennedy, R., 1999, Salesforce Turnover in Australian Direct Selling Organisations, Marketing in the Third Millennium, Sydney NSW 28 Nov - 1 Dec 99, University of Sydney, Sydney NSW Australia.

Kennedy, R., Muthaly, S.K., Ali, Y.M., 1998, An Exploratory Study of the Impact of Volatile Australian Socio-Political Environment on its Education Export Markets, Proceedings of Australian and New Zealand Marketing Academy Conference, Dunedin NZ, 29 Nov - 3 Dec 1998, University of Otago, Dunedin New Zealand, pp. 1111-1126.