Federation Business School

Ailsa Brackley Du Bois

PositionSessional Academic in Marketing
LocationMt Helen
Phone 
Emaila.brackleydubois@federation.edu.au

Qualifications

  • M.A. Journalism, University of Technology Sydney
  • B.A. Hons1, Flinders University of South Australia
  • Cert. Tourism, Adelaide College of TAFE

Teaching

Ailsa is the Course Coordinator, Lecturer, Tutor and Moderator of:

  • Product Management (BUMKT3706)
  • Services Marketing (BUMKT2601)
  • Marketing Research (BUMKT2603)

Research

Ailsa is in the early stages of undertaking her PhD part-time with CRCAH (Collaborative Research Centre in Australian History) at Federation University’s SMB Campus. Her research examines the ongoing reconstruction of the Victorian Goldfields, in relation to built heritage, urban character and cultural transformation.

Biography

Ailsa established her business The Editorial Suite in 2012, and provides contracted services for the creative industries, relevant to culture, heritage, tourism and the arts.

Ailsa recently planned, programmed and successfully delivered the 10th Anniversary 2016 Clunes Booktown Festival, as the Artistic Director. This involved: strategic vision; partnership building and alliance creation; sculpting the brief for visual branding, promotions and marketing collateral; significant media engagement; and identifying talent, commissioning and curating: 1) authors/writers; 2) chairs/speakers; 3) entertainers; 4) performing artists; 5) biblio & paper artists; and 6) various other festival participants.

During 2015, Ailsa worked as a Learning Designer in Digital Futures with CLIPP (Centre for Learning Innovation and Professional Practice) at Federation University.

Ailsa has fifteen years' prior experience managing business development, talent acquisition and product teams for global publishing companies, McGraw Hill Higher Education and Oxford University Press. As Senior Publisher, she was responsible for the Australian and New Zealand markets. She brought to fruition over 140 University level text books on marketing, management, business, social science and humanities, and countless accompanying digital teaching and learning items. Ailsa signed over 65 first editions. Ailsa’s products won various Australian Publisher’s Association Category Awards for Excellence in Educational Publishing throughout the 2001-2011 period, as well as Design and Sales Awards.

Ailsa’s early career experience spanned five industries: 1) print media: book and theatre reviews, celebrity, feature and catalogue writing; 2) broadcast media: radio announcing, television administration and policy research; 3) retail sales: books, music and fashion; 4) tourism: international travel sales and tour guiding; 5) hospitality: 5-star service management and private event catering).

Her portfolio of non-fiction articles has been variously published in books, magazines, newspapers and on-line over several decades.